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I just examine an article by consumer accounts correspondent Janice Liberman. She was doing a story in mattresses for consumers, particularly, how much you need to spend as well as the difference between high end and low end mattresses. Here is one feature she said: "The significant difference in an $800 dollar king size bed and a $2, 000 one may not be that great, but salespeople will certainly inundate you with "facts" about foam, coil count number, and the quality of the raised air bed ticking. (Who looks at your company's ticking anyway? )" Even more...Amerisleep beddingThis is one of the grossest misrepresentations of the mattress industry I possess ever seen. Sure, your 2000 mattress and an 800 mattress do the same. They are a place to put your head at night. It's the just like a Hyundai and some Corvette both get you from point A to point B, but speculate if this trade much more benefits obviously. I would ask her what type of family car she drives. I wonder if she drives an economic climate car or a luxury automotive. She probably has anything nicer than an economic climate car because if you can easily afford luxury you should treat yourself to it. Consumers should buy the nicest mattress they can find the money for and not short change themselves because sleep is important along with back support. Janice you're not doing consumers a service, you do a disservice by making an already difficult purchase considerably more confusing. So , I am going to carry out consumers a service by describing the point you refused to express to the customers on. "Who talks about your ticking anyway? inch Who looks at your below garments, seriously, why carry out people buy 100% underwear as well as silk underwear, I can't say for sure anything about women's lingerie- nevertheless I know those items might get excessive too. What is the difference between buying a 100% cotton shirt and polyester tee shirt? Or a super 180s made of woll suit and a cotton suit? Simple the fabric-made gets you HOT! Mattresses that are made of mostly synthetic materials (polyester rayon is likely to make you sleep warmer too) they do not breath was very well as the higher quality ticking cotton and cashmeres-, We read in a survey with sleep savvy magazine this is one of the main concerns consumers have about their mattress usually it will keep them at an appropriate temperature. Well I how to start anyone today who would buy a car without air conditioners and yeah it costs more and it'll still get you from point A to point B but you is often more comfortable. "Salespeople will inundate you with "facts" about foam' Ok, yes mattress salesmen can be a bit incredibly dull when they go into "foam' specifications I'll give you that- it's not the most exciting chat. Especially since you can't genuinely see on the inside what occur to be buying. But when you stop and think about it aside from the ticking and also the thin fiber underneath the ticking the foam is the most important area of the mattress- the foam not only creates the fell, but it is a closest part of the mattress to your body for the next 10-15 years! You might want to get quality froth. No it's not cheap. Certainly it costs more- but not only because (believe it or maybe not) millions scientists commit millions of dollars and years of study to design the right foam the fact that feels good and lasts a very long time Which brings me to another point Ms. Liberman did not address: I am going to introduce this kind of important term to you that you should write it down and bring it into the mattress store with you. The term comfort life! What's the fact that? Most mattresses that are hundreds of dollars feel great in the retail outlet, and yes $800 will get you a decent mattress. But like most high use resilient goods each year it will feel a bit "less new' clearly. Comfort life is the air mattresses ability to maintain that new feel luxury mattresses make this happen better than the mid-grade air beds. Luxury mattresses have a good stronger innerspring and more resistant foams- that feel nice, like they do in the retail store for a much longer time. Recognize why this article is just absurd is that it doesn't even address back support! Scientists have acknowledged that sleeping on a bad mattress is bad for your back. Most People in the usa suffer from back pain a good understructure will aid in relieving that pain What helps with backside support in a mattress -Strong inner spring this can sometimes mean a higher coil count number or a lower coil count with thicker coils. -In addition the premium and luxury mattresses have precise technologies for specific problems- like some of the memory foam air beds that fill in and support the hard to reach lower lumbar area. Thinking about this one theme causes you to see the weakness is definitely Ms. Liberman's argument. In the end Janice nice try but no cigar you kind of missed the boat on this 1. If consumers followed your advice we would all be receiving cheap comfortable mattress that didn't address the consumer wants. You're biggest flaw is always that you assume that all buyers shop just like you. Every client is unique and has unique demands. Some consumers needs air beds that have a high motion break up index, some require a mattress with more support, some will need edge support some are sportsmen, some are single, some are couples, some have allergies. And a good mattress expert will certainly elicit and help appeal to theAmerisleep beddingse needs. The point is our industry has something for every consumer- whether $500 dollars or perhaps $5000 Some consumers have special needs and need special mattresses these occasionally cost a bit more- and if you have ever had the experience of an awesome night sleep a really great nights sleep you know I am being honest.a